The Study On The Enterprise Strategy Development And Competitive Strategy Under Superb Competition Environment

The coming age of globalization, informationization and knowledge economy bring about a fundamental change in enterprise environment, exhibiting new characteristics of rapid change and high complex, which refers to superb competition environment. Under this circumstance, the increasing number of opportunities and challenges are confronted by enterprises. Based on this background, how to take advantage of the changing environment and formulate appropriate strategy for development and competition has a great meaning to corporation in future development and competition. This paper highlights the enterprise strategy in superb competition environment.This paper was divided into six sections. Chapter one will be prologue, which analyzed the research background, the significance of research, research methods, research frame and the content of research.. This section adopted the methods of comparative analysis, case analysis, mathematics analysis and documentary analysis, meanwhile, this thesis conduct a comprehensive access on current situation at home and abroad. Chapter two introduced the basic theory analysis. This part is mainly working on the connotation and characteristics of superb competition, the schools of development strategic theory with its feature, the schools of competitive strategic theory with its feature. Chapter three is about the analysis of the environment under superb competition. This section analyzed the similarities and dissimilarities of the superb competition environment and common competition environment, illustrating the environmental factor concerning macro environmental factor, industrial environmental factor and corporation environmental factor. What's more, it believes that analyzing process consists of four aspects: strategic environment scanning, monitoring of strategic environment, forecasting of strategic environment and the evaluation of strategic environment. Besides, the enterprise should make comprehensively use of the environment according to SWOT. Chapter four refers to the analysis of competition structure under superb circumstance. This chapter expatiated the structure and features under superb competition by analyzing market structure, industrial structure and technical breakthrough structure. That the view of superb competition is a rapid competition, flexible competition, leading competition, innovative competition and collaborate competition has been proposed. Those characteristics can not be existed in common environment. Chapter five explained the chosen and implementation of the enterprise strategy under superb competitive condition. This section elaborated the intrinsic base of strategic option and countermeasure to development and competitive strategy. In the mean time, it illustrates the implement of the strategy from three aspects: get used to changing, make use of changing and create the changing. Chapter six is a positive analysis about the problems of formulation and implement of strategy under superb competition of insurance company A. The innovative point of this paper lies in comprehensive analysis of the characteristics about superb competition, furthermore, the author put forward his own opinion on the process of strategic environment analysis and make creative study on formulating and implement strategy. The weak point of this paper is lacking deep understanding of theoretical study and analysis on certain problems. Further study and thinking are in necessary.