Based On Wuxi Passenger Transportation Company Competition Strategy Analysis

For road transport faced with fierce competition in railway transport in passenger transport and the problem existed in passenger transport company internal management mechanism, the paper selects Wuxi passenger transportation company co,.ltd. as the object, using industrial economics related theory, analyzing the competition environment the passenger transport companies faces to. The paper proposes the appropriate competition policy at last.The paper mainly uses the method which is the standard research related with the empirical study, and unified with statistical figure, questionnaire survey. It analyzes the fierce competition Wuxi passenger transportation company Co, Ltd. faces to from the consumer, the supplier, the new entrant, the profession competitor and the substitution product aspect using Michael competitive model. The railway transportation is the major competitor to Wuxi passenger transportation company Co, Ltd.. So the paper analyzes competition in the different time mesosphere between the road transport and the railway transport, providing the evidence for making short, the long class line line's strategy for Wuxi passenger transportation company Co,.Ltd. The paper analyzes the strong, the weak, the opportunity and the challenge Wuxi passenger transportation company Co, Ltd. faces to, using SWOT theory.Based on the development present situation of Wuxi passenger transportation company Co, Ltd.,the market competition condition, the paper proposes passenger transportation preferential measure, foundation brand, nimble diverse marketing combined strategy and establishment fluctuation ticket price market penetration strategies; intensified management and passenger transportation product development strategy; deepens the countryside passenger transportation market the market development strategy.The paper research content belongs to the application economy category, and it will formulate the market competition strategy aspect to the road passenger transportation to have profits from the significance.