A Qualitative Change-the Creative Way Of Magazine Advertisement

The development of personal computer and WEB technology lead us join into the information age, t Each medium has its strengths and weaknesses, but will the media be utilized to combine their respective strengths to enhance the media to expand the scope of communication and advertising reach, play a media mix of the best results.raditional medias like newspaper, magazine, TV, radio and internet can not be discussed as a sole way of information transition. Some medias begin to mix with each other. The progress of magazine media must change the traditional way of transition- unitary, and liner. And new media advertising through integrated marketing, the advertising effects occur, "synergistic effect."Magazine advertising media convergence theory is based on integrated marketing, it will adjust the various media, composition, configuration, shared, so that they complement each other to maximize the role of its role. Full integration of advertising media is both a concept and a marketing process, its main advantage is generated through the synergistic effects of collaboration through the interaction of various elements within the system to enhance the role of information transfer will be complete, a full range of product and brand information Passed to consumers. Advertising is not a simple function of integration sum, but spread to form an organic whole, to be able to effectively target the content of specific target groups are basically the same release of advertising messages, so that the whole audience to recognizing the full range of products. Journal of Media and any one or more of the integration of new media for advertising, its starting point must be the advertising of goods or the brand itself, this is a key point of media integration, integrated advertising effectiveness is enhanced strong guarantee.Creativity is the soul of magazine ads, magazine ads can cause the reader a good resonance, resulting desire to buy. The era of the financial media to advertisers and advertising companies to new requirements, to the era of information overload in this successful product and brand marketing, advertising only in order to achieve the desired effect, you must select the right advertising strategy, and advertising Framework and selection of creative ways is the most important.