Studies And Research For Managing Mood Of Television Media Advertisement

Advertisement income is the main method of television media's economy income, which gives very important influence to television media's development and prosperity in some extent. At present, China's television media advertisement is facing hardly competition from overseas competitor, other domestic media and the same competitor, its performance of management and operation is not so fairly well ever.This article begins analyzing and studying with the following aspects: First, I make an analysis about operation and management circumstance of China's television media advertisement, which prescribes and restricts China's television media advertisements strategy orientation and tactics. Secondly, through the analysis and study of the model for present television media advertisement's operation and management, I make a conclusion, the 4 modes.Thirdly, this article makes analysis and appraisal on the 4 modes, adopting the target-appraisal method, and the following is the research on the development trend of television media advertisement's operation and management mode.Finally, based on above analysis and study, I made research on LiaoNing TV's advertisement operation and management mode, found out the shortcoming and disadvantage from it and brought forward the corresponding solution.