The Research Of The Corporation's Strategic Decision-making Method Based On The Grey Relational Analysis

The idea of system is widespread in our daily lives, and it is no exception of an enterprise, which is an open system. The process of the corporation's strategic decision-making is complex. During this process, there are many uncertain risk factors in face of the decision-makers, and the information can be used for decision-making is not sufficient. How to use the limited information to make the best decision is the problem need to be solved by the decision-makers. The research of the grey system theory in this area is unique, and the theory can be used to sovle such issues with satisfactory results. Grey system theory is a new approach on the research of the problems with little datas, poor information, and uncertain factors. The purpose of this paper is to study and discuss the application of the grey relational method, which is one of the grey system theory, on the corporation's strategic decision-making.It is focus on the applications of grey relational method on the corporation's strategic decision- making in this paper. With the help of the analytical methods and tools such as computer science, mathematics and so on, combined with the theory of entropy, system engineering and strategic decision-making, it studies the advantages and disadvantages of SWOT method, AHP, and fuzzy entropy method, and analyses the necessity and significance of the grey system theory used in corporate strategic management. Based on these, the model of the AHP&Entropy Weight Grey relational decision-making is made for the corporation's strategic decision-making. And one example about the strategic decision-making of Zhejiang Wildwind, Plastics Co., Ltd. is cited to prove the model's effectiveness.By empirical research, the final theoretical results is consistant with the YF's practical situation, which provrs the model of the AHP&Entropy Weight Grey relational decision-making is superior, feasible and effective both from the theoretical and practical aspects. At the same time, every step of the process demonstrates that the method is superior to the other methods of decision-making and also more objective. This paper provides an important quantified basis and systems for the corporation's strategic decision-making, and introduces a new analytical methods into the enterprise strategic management, which has a certain significance.