The Study Of Industrial And Commercial Adminstrative Guidance In The Implementation Of Dalian Trademark Strategy

Trademark strategy is not just corporate behavior, also as an act of the Government, which is an important part to implement government administrative guidance for industrial and commercial fields.In this paper, trademark strategy is as the study object of government administrative guidance, in using of empirical analysis, field interviews, discussion and other methods, on the basis of sorting and studying domestic and international research, administrative management and public management theory as a guide, with the integrated use of law, economics, trademarks and other related theoretical knowledge, as well as various policies and administrative regulations introduced by the state and local governments, this paper discusses the relationship between implementation of the strategy for the local trade mark and industrial and commercial administrative guidance, describes the function of industrial and commercial administrative guidance in the implementation of local trademark strategy, analyzes the achievements, the basic problem and the causes of industry and commerce administrative guidance of Dalian trademark strategy, and discusses strategic adjustment, model innovation, system improvement and culture remodeling and other important issues of the implementation of Industrial and commercial administrative guidance for Dalian trademark strategy.The paper reveals that the trademark strategy is in business-oriented, market-oriented, government-led and community-driven that has become China's Government's important manifestation to fulfill its economic regulation and market supervision functions. Industrial and commercial administrative guidance is of great significance for the macro-control, policy direction, straightening out relations, market supervision of the local trademark strategy. Industry and Commerce Administration Bureau of Dalian is known as having good tradition of administrative guidance. Trademark strategy is based on industrial and commercial administrative guidance that nurtures the trademark sense, drives the industry to achieve striking success. However, in the implementation of Dalian trade strategy, industrial and commercial administrative guidance is still facing a lot of theoretical, institutional and social psychological problems and puzzles. To enhance the important measures of the level of industry and commerce administrative guidance of Dalian trademark strategies is to establish the overall goals and strategic priorities for Dalian trademark strategy and to transform the process of trademark strategic steps according to the new situation of economic development, so that it can establish an effective administrative guidance system and build business culture for the smooth conduct of administrative guidance.