Zhuzhou City Commercial Bank's Competitiveness And The Research On The Means Of Enhancing

As the financial system reform of China is gradually deepening, city commercial banks have made great achievements, and become an important component of China's banking system. At the same time, there are radical changes have taken place in the external business environment of China. An increasingly competitive in domestic banking sector, foreign banks are also large-scale immigrating. Relative to other domestic commercial banks, Zhuzhou City Commercial Bank, as a local joint-stock commercial bank. The less competitive Core business become a constraint which affect their future development. Thus, facing the changing external environment and the increasingly fierce international as well as domestic competition. How to establish competitive strategies, make use of the external opportunities, take advantage of resources,enhance the core competitive ability is the problem which must be revolved of Zhuzhou City Commercial Bank, is the purpose of this study as well.Based on the comparison of competitiveness evaluation index system of commercial banks,evaluation method and evaluation model, the result show analyze the joint-stock commercial banks by AHP is more competitive advantage. And then specifically applied to the Zhuzhou City Commercial Bank, measure its real competitive ability, and evaluate the competitive ability indictor of other commercial banks in the same city, then conduct a comparative analysis, the result show the differences of Zhuzhou City Commercial Bank and other commercial banks in the same city Finally, according to the assessment of the results of empirical studies to analyze the specific reasons for the low competitiveness. With the actual situation of city commercial banks, On the basis of the successful experiences of other commercial banks, put forward a series of targeted measures and strategies, For making a theoretical reference to further enhance the competitiveness of Zhuzhou City Commercial Bank and maintain its sustained and healthy development.