Research On Qingdao Tour Bus Center

Recently, with the advancement of tourism market environment and consumer attitudes, tourism has become an important part of national life. As a new service agency for FIT(full independent tour), The Tour Bus Center gets traffic distribution,information consulting and tourism-related service together, playing a role of supermarket in tourist areas, which owns huge potential.As in the First-list outstanding tourist cities in China, Qingdao is famous for historical culture and scenery tourist attraction. Its tourism has always been in the front rank. Facing the broad prospect of tourist market, the tour bus center falls behind. The Tour Bus center built at Crown sports center in 2004 faces collapse. The International Tour Bus Center was built in 2006. it has no breakthrough in the scale and services, which is not optimistic. Basing on the reference of the same professions, this article analyzes the strategies of Qingdao Tour Bus Center.For the first, this article collects and makes reviews about the tour bus centers' research theories both domestic and foreign, and then, tries to define the concepts and functions. For the second, On the point of practical operation, this article summaries the present situations and experiences. For the third, this article describes the tour bus centers' developments in Qingdao. For the forth, the main research of this article-the development strategies of Qingdao tour bus center contains site-selection,investment and management,product design and marketing,e-commerce system. At last, the limitations and the perspective about future development have been listed.This model will fill blank at the systematic research on tour bus centers domestically. Not only for the systematically research, but also for the practical views on the national development in this field, this article will contribute to the tourism industry in Qingdao. At the same time, it will also provide a reference for the development of this profession.