The Discussion On The Mode Of The Medicine Selling On The Network In Medicine Electronic Commerce

Internationally, the medicine profession is called "the sunrise industry which never declines", it has theses characteristics below:high technology concentrated degree, fine beneficial result, big risk, long investment period. And this peculiar industry both has the tradition characteristic and rich modern breath. The medicine industry is playing extremely important role in economic growth and social progress of the lot of country. In our country, along with national economy sustained developed and the social public living standard's unceasing enhanced, the medicine profession's status rises day by day, the function is also more prominent, it has already became one of the four big key technological innovation industry (computer, automobile, medicine, microelectronics) in our country.Because of the many links in our country drugs circulation, there are so many problems, such as the channels become too chaotic, the information become transparently and the sales commission become to be in vogue. And so the drugs'price is serious high, not only harmed the public's benefits, but also affected our country medicine profession healthy development. In order to solve our country drugs circulation malpractice, solely from the laws and regulations policy aspect standard market behavior is insufficient; we must come up to change the present condition from the basis. In the last few years, the medicine electronic commerce's development has provided many opportunities for our country medicine profession.The 21st is an information age which takes the networking as the core. Along with the network shopping starting, the drugs retail traditional pattern is changing with the social public's consumption habit of drugs; the medicines sell on the network becomes to be one of the important contents in electronic commerce. After all the drug is the particular kind of commodity, it involves to the social public's physical and moral integrity and safety. A series of questions which the medicine sells on the networks also appearance. How to distinguish the legality of the network pharmacies, how to carry on the supervision in the progress that the medicine sells on the net, how to determine the standard which permits the pharmacies sell medicine on the net, how to enlarge the propaganda to the public, and how to explore the feasible development about the mode of the network medicine sell in the medicine electronic commerce.Firstly, this article elaborated about the basic concepts and the present situation in development of medicine electronic commerce and selling medicine on the network; next compared with other countries which have better mode of implementation on the medicine selling on the network, analysis and find out the factors on the medicine selling on the network, supply the experience in the medicine selling on the network which we should learn to our country, after that, review the progress about the implementation on the medicine selling on the network, analysis the reasons on unobvious effect briefly. Finally, this article proposed some feasibility implementations about the medicine selling on the network in our country which from the character in the mode of medicine selling on the network, supervision methods, circulation mechanism, public opinion propaganda, etc. The author creatively proposed that in our country the mode of medicine selling on the network should establish the admittance authentication mechanism which should have mandatory, and also gave some suggestions on the measures to the mode of medicine selling on the network, its basic conclusion was as follows:1. Strengthen the legislation of the medicine selling on the network, make its process have legal support;2. Strengthen the government management by supervision of the medicine selling on the network, standard its development, assure the social public medication security;3. Establish the electron platform of network marketing, union all systems including enterprise's website, client management center, stock and purchase information system and so on, and complete the marketing platform's main body frame in this foundation;4. Perfect the electronic system of the medicine selling on the network, establish its unified profession standard, perfect its means to safeguard the public's rights and interests;5. Union the medicine selling on the network and the medical insurance, develop the medical insurance card on-line payment which has the medicine profession characteristic, which will be the economic growth and the new luminescent spot on the development of the medicine selling on the network;6. Establish the perfect physical distribution allocation system, especially, need the third party physical distribution pattern rapid development which is specialized and socialized, ensure the pattern and the drugs functional quality administrative regulations can union organically, provide the multi-links and the omni-directional flow supervisory service for the public;7. Strengthen the public opinion propaganda about the medicine selling on the network, enhance the public's cognition on it;8. Strengthen the pharmacy service on network pharmacy, carry on the pharmacy consultation and the medication instruction for the public entirely.