Research On The Factors Affecting The Development Of Network Public Opinion Of Listed Companies Based On System Dynamic

The development of network communication technology provides convenience for image promotion of listed companies and brings new challenges at the same time.The unpredictability of the development of online public opinion of listed companies has increased,and once it is not possible to effectively respond to public opinion,it will directly affect the business order,brand image and stock market of enterprises.Therefore,it is especially important to study the factors influencing the development of online public opinion of listed companies.From the perspective of system dynamics theory and combined with stakeholder theory,this paper specifies four main factors that drive the development of listed companies’ online public opinion communication activities: netizens,media,enterprises and government,and establishes a power model of listed companies’ online public opinion based on system dynamics.From the causality diagram and stock flow diagram,netizens,media,enterprises and government subjects form the power subsystem respectively and jointly influence the The development of online public opinion of listed companies is influenced by Internet users,media,enterprises and government entities,and the stock price fluctuations can measure this influence quantitatively.On the basis of determining the constant estimates and variable relationships in the power system,we analyze the influence mechanism of each subsystem on the state of the power system of listed companies’ online public opinion by simulating the case of "BYD’s environmental protection controversy".It is found through the analysis of the reference that the opinion leaders in the netizen subsystem have a key positive influence on the initial development of the enterprises’ online public opinion,and this influence is more obvious in the initial stage of the public opinion;while the enterprises’ response to the online public opinion is a dynamic adjustment process,and the enterprises’ passive statements in the initial stage of the public opinion to the cooperation and correction under the pressure of both public opinion and the government play a decisive role in the trend of the public opinion.In this case,simply changing the government’s response is a dynamic adjustment process.Under such circumstances,the effect of simply changing the government’s handling efforts on the hotness of online public opinion,especially the fluctuation of stock prices,is not significant.Instead,a joint correction and benign interaction between enterprises and the government should be adopted,i.e.,after the government intervenes,enterprises cooperate in adjusting the handling efforts to jointly solve the problem and manage public opinion.In view of the findings of the analysis of each subsystem,countermeasure suggestions for effective management of online public opinion of listed companies in the new media environment are proposed from the identification and control mechanism of enterprise public opinion risk,new media public opinion guidance,and the construction of joint interaction mechanism between government and enterprises.