Of The Caesar Of Clothing Brand Marketing Strategy

China is a big country clothing, is the world's rapidly growing consumer market in apparel is the world's largest garment producer and exporte.With the rapid economic growth,people's living standards the continuous improvement Woguo clothing Xingye get a rapid development of international Jing Zheng edge Ye Youlaodongli cost advantages to Chanpinzhiliang innovation advantage, product development, innovation advantage,brand Suzao new advantages, Wenhua innovation advantage advantages of high-level changes.However, compared with the international clothing brands, apparel brands operating in China is still in a backward state,has yet to truly high fashion brand.As the global economic integration process, faced with strong purchasing power and huge market potential,international competitors racing to join a large number of high-end foreign brands to enter the Chinese market and to seize market share, occupying the market space, so that originally competitive domestic apparel market is smoke breaks out, fighting a prairie fire.In this environment, the Chinese Garment Enterprises in brand marketing strategy through the implementation and further expansion of apparel brand in the domestic and international implications, continue to maintain the sustainable development trend, is placed in front of the domestic garment enterprises a major issue, is an inescapable reality.Of preliminary part of the first account of the clothing brand marketing strategy of the background and significance, from the basic theory of brand strategy,review the Chinese and foreign well-known scholar on the clothing brand marketing strategy of the theoretical literature,the research papers presented the content and methods.Articles of clothing brand from the body of the definition and identification system, the core idea of Fashion Marketing and conditions, features clothing brand communication and cultural factors in areas such as analysis,four main brand clothing enterprises marketing model,and then on the Caesar (China) Co., Ltd. (hereinafter referred to as "Caesar Shares") of the marketing strategy for empirical research, presented an overview of Caesar and the development process shares, the main products, noted that the development and implementation of brand marketing strategy is the rapid development of Kaiser shares the urgent needs,but also the future necessary requirement for development and growth.Then use SWOT analysis, the existing shares of Caesar brand marketing situation analysis and diagnosis,that shares the existing brand strategy Caesar strengths, weaknesses, opportunities and challenges,and according to the characteristics of the apparel industry, combined with the actual shares Caesar,proposed the implementation of brand positioning, brand extension, brand quality, brand communication and other "content of the four aspects of Twelve," the brand marketing strategy to further improve the Caesar clothing brand awareness, increase brand value, and strive to enhance the Caesar competition in the apparel industry in China shares force, consolidate its market position and brand through Caesar's influence, to go out into the international competition in the apparel market to achieve healthy and sustainable development.