Brand Strategy Research About LUOLAI KIDS Of LL Company

Summary of children in the modern business world, the trend of economic globalization has resulted in a competitive market price competition in the past, the quality competition to brand competition. Who owns the brand has entered the market to participate in the competition "pass", who owns the brand who can dominate market share, and get more profit.Children in the consumer market is a vast market, there are unlimited opportunities. China's one-child policy for every family for a child's attention, to let the kids dressed, eat well, drink good fun good, as many parents, it also makes the children's market became a valuable market.LL is the famous home textile enterprises, is the industry's first brand, market demand for children had forecast, at the original product family includes a children's series, but a simple one series to meet the potential market demand for children.As for the above reasons, large amounts of LL company through market research and surveys, decided to do a children's home textile brand, to meet and to lead this market segment. In the past, children's series is the main brand-LUOLAI KIDS in a small series, is a complement to its product line, the contribution is small, the input is also small. Launch of Rollei brand for children, regardless of the performance of the output or profits, whether it is the company's image or reputation of the brand of the Group has a high degree of help and positive impact.This paper covered 6 main parts,1 st chapter, preface, introduce the background, objective and indication.2nd chapter, brand background and environmental analysis.3rd chapter, brand positioning strategy.4th chapter, product strategy.5th chapter, promotion strategy.6th conclusion part.