N Corporation, Shenzhen Pork Market, Brand Positioning And Promotional Strategies

N Corporation fresh meat brand is widely known in Hong Kong, has the indisputable leader status in the Hong Kong pork meat market. In recent years, N Corporation has purchased the Shenzhen biggest live pig fixed point slaughter house , positively bring N brand to Shenzhen pork market.At present, the successful brands of fresh meat are not many in Shenzhen. By studying, the reason lies in the many live pig slaughter and sales enterprise developed in the period of Planned Economy. They neither had advanced marketing concepts nor systematic brand planning thorough analysis and the research, causes the concrete operation to fall into the erroneous zone.The purpose of this thesis is to find an adaptive brand position and promotion strategy under the current situation for N company and other pork meat enterprise through demonstration studying on N company and Brand theory studying .This article mainly includes following several aspects the content: Firstly, summarize the methods of brand position and the strategy of brand, analyzing the present situation of brand position. Secondly, analyzing the macro environment and micro environment of N company, and analyzing the marketing opportunities with the SWOT Matrix. Thirdly, rely on the process of STP, and the analysis of Shenzhen pork market demand channel and the consumer characteristic, carried on the brand position and the brand image refine. Finally, according to the brand position research results, utilizes the 4Ps strategy formulation to make the brand promotion strategy.