The Advertisement Activity Ethical Problems And Solutions

Advertising activities as a commercial activity, is the outcome of the economic development, and advertising activity for commodity circulation and promote role.After 1980s, with China's reform, opening up and socialist economic construction of rapid development, advertising activity plays a spread consumption idea, the purpose of sales promotion of goods. Advertising communication activities due to its mode of transmission of diversity and spreading scope of universality, and modern social every profession produces the counless connection, also deeply into everyone's life. However, in the back of a thriving advertising development, we also pay a high price. Due to a lack of corresponding laws and regulations of China's advertising restrictions, slowly the correct orbit deviated from development, even in the advertisement law of PRC enacted later, there are still many advertisements practitioners drill laws, and the law play outside, false advertising, erotic advertising, celebrity speak, stealth advertising in an eye, the advertisement activity ethics anomie problems become social circles attention a hotspot. Not only affect the advertising industry's own health and harmonious development, but on the whole social cultural construction plays a negative impact, destroyed the whole social moral climate. How to make advertisement of profit objectives and advertising of other social function to unify, do enterprise and the public, social win-win, becomes the new period advertising theory and practice development trend. In this context, in combination with the development of advertising, discusses the actual feeling wish advertising activities, ethical morality the deep reason and proposed campaign ethics anomie strategy has the extremely vital significance.This article from the Angle of advertising and ethics, ethics of domestic and foreign advertisements in the theoretical research achievements anomie comprehensive research on the basis, from historical reason, economic causes and social reasons, legal reasons and other causes Angle to the current domestic in advertising communication exists in the ethical anomie form of expression, content and cause problems were studied, Based on the advertising of morality countermeasures study, clear puts forward Suggestions of advertising regulations management, enhance advertising supervision system, strengthen advertising self-discipline and publicity welfare advertisement green spread of thoughts and ideas, in hopes that through these theory for the future of China's advertising ethical theory research and advertising in the practice of the construction of ethical norm provide certain theoretical basis, and able to regulate the contents of advertisements, set up the concept of legal system, improve the advertising has a relatively reputably of scientific and systematic understanding, completes the advertising ethical construction and maintenance work, to get promoted advertising of ethical ideology of strategy, in order to promote the advertising industry health, sustainable development.