Moral Anomie Of Advertising Research

Since 1980s, with the development of the socialism market economy, the advertisement of our country has get improvement it never has. While behind the resplendence success, more and more problems have aroused. Much advertisement departs from the correct orbit because scarce of the restriction of enough laws. Even the law of advertisement has been made, there is much advertisement exploit advantages of the law, such as fraudulence advertisement, misguide advertisement etc. The problems of immorality advertisement have become a hotspot that people attention. How to unify the economic goal and the community goal and make the corporation and the public get advantage together has been a new hotspot of ethic. This research is based on these deeds and bent on the following attempts. Firstly, it probe into the morality of the advertisement and bring forward the standard of value judgment and the moral principle. Secondly, it describes the phenomenon of immorality advertisement and analyses the reason of the phenomenon. Thirdly, it analyses the distribution of the immorality responsibility and the countermeasure that should be taken.