The Research Of Marketing Communicatiom Model About Chinese Mainland's Tea

From the original ignorance to starting entering into the market of tea drinks, from local development to nationwide trend now, tea drink in China's domestic market has already developed more than a decade. Among these, there has a brand that was very popular and dies out now.Also,there has a brand that is popular one night. In the last ten years,so many brand play its role in the market.This paper clearly describes domestic background,trends, characteristics of tea marketing. In today's high competition, how to success in so many brands is my doucus。This paper analyzes from two aspects: First, differences in study of tea drinks, Including product difference, promotion difference, termination difference.Second, event marketing, which avoid the drawbacks of advertising and sales promotion.Also,I describe the trends of tea market, Including maintain consumer loyaltyand create brand communities in the future.Tea drinks maybe be nummber one in the beverage market.