A Research Of Telecom Event Marketing Communication

Event Marketing usually borrows the means of "speculation", using an event to "containing" or "creating" a great reflection with news value. It naturally attracts the attention of consumers and enterprises, having outstanding effect on enhancing brand awareness, products salsas well. "Event marketing "refers to a plan including planning, organization and using of news value in the event marketing activities to attract the media, and consumer concerns, with a view of enhancing products awareness ,shaping good brand image and eventually reaches the marketing means of product sales.Telecom enterprises are unique because of their industry and products, copying the mode of general business marketing events will inevitably anticipated the situation, as far as I know, there has yet to emerge systematically summarized and concluded suitable for China's telecom events Marketing Communication Research in China, in the light of Here, this paper studied approach &strategy of the current event Marketing Communication ,it has some positive significance. The article firstly conducted a broad review in Marketing Communication Research, including the origin, development, concepts, characteristics, as well as domestic and foreign enterprises in the application of event, from the point of view of the spread of the event Marketing Communication process, The research based on the telecom events Marketing Communications, with China Mobile event marketing communication cases for an analysis. After the full inspection in enterprises Event Marketing Communication, I concluded the outstanding problems and solutions in telecom Marketing Communication and summed up the telecom marketing processes and the mode of communication strategy. The telecom marketing communication has a process of surveying, planning, implementation, feedback areas to gradually operate. First, identify marketing communication objectives, it includes to transmit information, update knowledge, strengthen the brand. Second, market position, it includes product demand positioning incident choice, and market segmentation. Third, marketing communication strategy, it includes events strategy, strategy activities, festival strategy, faint buzzing marketing strategy, public welfare strategy for enhancing old customer strategies. Fourth, information feedback it includes audience feedback, the feedback effect, the implementation of feedback .etc.This study is innovative in the event Marketing Communication Research enterpriseson the basis of the "event Marketing Communication" in the field of application of the telecom specific discussion, it is from the Communication perspective of the interpretation of the "telecom event Marketing Communication" model and strategic issues, and put forward specific targeted Solutions.