| As one of language phenomenons, the spokesman advertisement emerged rapidly in recent years, which contains rich rhetoric operation mechanism. It is a worth studying language phenomenon. Spokesman is an utilization rhetoric mark in the advertisement, which is an effective rhetoric method.This article attempts to study the rhetoric status transformation of the spokesman in the advertisement, using the rhetoric and the generalized rhetoric theory resources, in view of the massive spokesman advertisement's examples, makes the rhetoric analysis in the rhetoric scope to the spokesman words pattern, inquiry the spokesman advertisement valid effect of the operating mechanism of rhetoric. |
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