Analysis Of Domestic Entrepreneur Spokesmen For Commercial Advertisements

In recent years, aesthetic fatigue of consumers to entertainment star spokesperson ismore and more serious, on the other hand, in terms of costs, A-listers endorsement fee will beparticularly high, however, if you do not choose famous stars for spokesperson, also can notpaly the role of attracting attention, in this way, the phenomenon is why advertisers havemore and more concern and consideration about choosing spokesperson.Under thisbackground,some entrepreneurs began to become the new group of endorsement, and risesharply in numerous advertising stars. It is not only because using the entrepreneurs as brandspokesmen has certain novelty, but also these enterprises are generally developedenterprises, which have international perspective. There is no denying that large enterpriseswhich has mature development, especially multinational companies, selected business leadersto be spokesmen.The industry of enterprises have high degree of popularity, meanwhile,audience have daily contact and quite understanding to the industry. In the advertisingspokesmen circles, the reason of entrepreneurs have their own place is complying with certainadvertising communication strategy, result in better communication effect.Entrepreneurs spokesperson are able to impact on the product promotion and sales,generally speaking, because of its high visibility.Entrepreneurs with the household popularityproduced a powerful role for promotion and the sale of products.The reasons of consumersprefer entrepreneur endorsement of brands better, mainly lies in their trust for entrepreneurs,as well as the people in modern society adore entrepreneurship and wealth, extended toworship for the successful entrepreneurs who have wealth. However, not all products can bepromoted by entrepreneurs. Although choosing entrepreneurs as spokesperson for commercialadvertisement was a kind of creative practice,only the image of the products andentrepreneurs matching, in line with the main factors of advertisement and characteristics ofsources,in this way,can get twice the result with half the effort in the promotion of the effectof enterprise brand itself.This paper collect influential entrepreneur endorsement advertisements of recentyears,and comparing them in the transverse angle of advertising factors, analysising fromthe perspective angle of souurce characteristics.Finally, we will summarize the characteristics and problems of such ads.When using entrepreneurs for endorsement, entrepreneursunderstand that there is a risk to the entrepreneur endorsement, which consciously should beavoided.