| When tourists leave their own living environment, stepping on the journey, they enter a tour world. Staying in a comely valley with fresh air, wandering in a peasant's tidy courtyard or lost in a stimulating amusement park, worshipping down before majestic statue of Buddha, these tourists turn over their behaviors and manners because of travelling circumstances. It will be different to take a car or have a sleep even in daily meals. All these circumstances above form the travelling world for tourists, while the performance which is often neglected and thought to be reasonable in these circumstances varies from that in daily life. Then, do really the travelling circumstances have influences on these different tourists? If have, how do they work on?The paper aims to study the above phenomena. Based on Shultz and Garfunkel's theories, People in our daily life have the reason that is different from the science world, in which the latter is known as the scientific reason, while the former is the rational properties of daily life we will study in this paper. The rational property of daily life is an immediacy of expediency reaction which People do in certain contexts. The reason why we study daily reason is that the interaction in daily life has the following features, such as expediency, reflection and index, which also affected by situations. Due to the relation between daily reason and situation, the study analyzes and describes the situation first, then it studies the daily reason of traveling context from the view of travellers.The meaning of this study lie in, on the one hand, the research on this phenomenon is a supplement for scholars who study the world of travelling, and fill in gaps in which no one study daily reason of tourism context. Meanwhile, it also makes a contribution to the closely combination between normal methodology and tourism research.On the other hand, the phenomenon of the study make for the tourism management departments to planning and management according to the tourists' demand, improving the experienced quality of tourists, guiding the management in a significant way. This study adopts the qualitative research methods, the contents are as following:First of all, it will have a description and analysis on the tourist situation in the world of traveling. Beginning from the travelers'web logs, travelling routes of tourist sites, and materials acquired from the interviews with tourists, and then we describe and analyze the typical situation of the travelling world and make them classified according to the traveler's meaning in the process of tourism. Then it may build a bridge in the transition of these situations and the travelling world. Based on the classification of the basic situation of tourism, this paper constructs the conceptual transitional context, which is a kind of situation but not refers to a particular situation. The aim is to make a better analysis and description on tourism situation, which is also one of the innovations of this paper. After the classification, according to the factors which affect daily rationality in situation, the paper analyses these tourism situations from the following four perspectives, they are, the normative degree of the situation, the participation of tourists, and tourists' status in the context and the effect of tourism situation to tourists, which on the purpose that make a better analysis on daily reason.Secondly, it will make a analysis and description on daily rational. This study based on interviews with tourists to summarize the tourists'daily rational. This study suggests that the influence of the travelling world as a situation on rational daily is blessed with fuzziness.Therefore, when the traveling world take as a situation, tourists'daily rational is not the research focus. However, due to the particularity of the tourist situation, this paper also has to mention. Later on this paper describes the tourists'daily rational in the travel. By means of the relationship between the traveling world and the daily life, this paper describes the rational daily from three aspects, firstly, because of the lower of standardization in some situations of the traveling world, so part of daily rational changes. Secondly, part of the daily reason in the travelling world and that of daily life is identical. Thirdly, part of the daily reason is unique in the travelling world.Finally, this paper, from the perspective of ethno methodology, reanalyze the daily rational, adopting two specific methods:conversation analysis of normal methodology and experimental research, which is an innovative point. Situation has directivity on the daily rational. When the paper makes a definition on situation, it also includes human factors of situation. In the analysis of the daily rational of tourism situation, it find some inside reasons of tourists on account of the change of daily rational, such as:tourists'pursuit of self, seek recognition and conformity.Of course, this research has many shortcomings, such as the mastery of qualitative analysis method, the understanding of normal methodology and the controlling of an interview. Besides, I have many deficiencies. About the study on daily rational in travelling world, this paper is not a process, just provides a start, it is still worth more deep and overall follow-up study. |