Research On The Global Tourism Development Of Qingdao Red Island Based On The Theory Of Tourism Destination Life Cycle

With the advent of the era of mass tourism,the traditional mainly through the scenic spot to attract tourists travel mode cannot meet the demand of people's leisure,entertainment and other diversified,urgent need to promote the transformation and upgrading of tourism industry,and mass transfer efficiency,our country also timely put forward the requirements of integral tourism promoting the development of tourism quality.Although the tourism industry of Hongdao started early,its attraction to tourists is reduced due to the uncertainty of the overall planning of red island and the lag in the maintenance and development of the existing scenic spots,so tourism enterprises and local governments are looking for a breakthrough.This study uses the method of combining field investigation and expert interview to analyze the development status and existing problems of Hongdao tourism and so on and makes a systematic analysis.First of all,the author uses the theory of tourism life cycle to make qualitative analysis and draws the preliminary conclusion that the tourism of Hongdao is in the development stage.In order to enhance the objectivity of the research,this paper makes a statistical analysis of the judgment of the people with certain tourism professional knowledge on the stage of the Hongdao tourism life cycle by means of questionnaire survey,which proves the stage of the Hongdao tourism life cycle.On the basis of accurately judging the characteristics and existing problems of the development stage,the factors affecting the tourism life cycle of Hongdao are combined with the realization path of integral tourism,and the development measures for further development of Hongdao integral tourism are put forward.The conclusion of this study is that: Hongdao tourism is in the development stage of its life cycle.To realize the development of Hongdao integral tourism,it is necessary to innovate the tourism administration,compile the "Hongdao tourism development action plan",and implement the government administration with the help of task list and project application guide.Through total factor development,cultural and tourism integration,project upgrading to form a characteristic product system;Promote the construction of tourism infrastructure and tourism public goods through the investment and financing mode of "construction before award" and "construction after award";Increase tourism marketing and other countermeasures.The innovation points of this study: first,the theoretical innovation points.The life cycle theory of tourism destinations is introduced into the study of integral tourism,and it is considered that the life cycle theory of tourism destinations provides theoreticalguidance for the development of integral tourism.Second,practice innovation.Tourism destination life cycle theory are used to determine a global tourism development countermeasures,combined with the lack of Qingdao high-tech zone Hongdao street government tourism administrative departments and the present situation of tourism development,put forward in accordance with actual Hongdao to promote integral tourism development measures,and hope that this article research to be used for reference in other similar streets of tourism development in Qingdao.