Research On Dali Beer Brand Promotion

In the modern market economy was born of a product is easy, but a product of the formation and growth of the brand system is a complex process.Once the product has its own brand and other products will be separate, perceived by consumers, along with the gradual growth of the brand by consumers to remember and accept, the last loyal to it, so that the product is more to life.FMCG brand building has its own characteristics, the speed of beer sales as a typical product of its brand building are different. Local strong beer and international well-known beer brand, national brand of beer in brand building but also their different emphases, how to make beer with a strong brand locally and internationally famous beer, the national brand of beer in the local market under a higher power is a question worth exploring. In this paper, Dali beer brand, for example, the use of relevant theories of brand building strong local brands of beer how to use their own strengths to build consistent brand image of the unique local market, hoping to speed off in a similar environment, the company has played some reference materials and reference.