A Research On Brand Promotion Of Fast Moving Consumer Goods In Network Media

In order to have the research on the brand promotion of Fast Moving Consumer Goods (FMCG) industry on Internet, this dissertation makes an attempt to prove that the network media is the best way to create the FMCG and maintain its brand. Through analyzing the characteristics, the market conditions, the consumer groups and the transformation of marketing and promotion, the article starts from the marketing environment of the FMCG and gives an explanation that a new promotion is in the very need to promote the considerable development of the FMCG brand. With the analysis of the network media characteristics, the word-of-mouth network effect of the Internet and the comprehensive communication of media, it proves that the network media is the most optimized platform of the FMCG brand. Meanwhile this article combines an amount of actual cases to explain both of brand promotion of FMCG and image designing for network brand. Therefore it brings about the effective modes of the FMCG promotion in the network media, and the viewpoint that the FMCG should be promoted on the basis of integration. With the combination of theory and practice, this article also discusses the misunderstandings and out-ways of the brand promotion of the FMCG, excepting that it can be generated a profound guide for brand development of the FMCG in China.