The User Experience Research Of C2C E-commerce Website

With the development of internet technology and economic globalization, E-commerce becomes one of the main ways people shop. This paper conducts a user experience research on C2C e-commerce websites through theoretical analysis and empirical study on the design and users of the websites with the purpose to improve the user satisfaction index respecting to C2C e-commerce websites.Now in China there are quite few systematic studies on user experience, while academic research on C2C e-commerce websites mainly focuses on technology implementation. This paper does an empirical research based on systematic theories and comprehensive cases study and with reference to design psychology.The first part, through literature review, talks about the basic theories on user experience, summarizes the status as well as the methods of researches concerning website user experience. The second part sets up the user experience research model based on theoretical study and with reference to Norman and James Garrett's theories of user experience together with TAM technology acceptance model. The research is divided into three levels, the sensory level, the interaction level and the psychological reflection level. A case study with respect to C2C e-commerce websites is conducted under this part and then a conclusion on elements affecting the user experience of C2C E-commerce websites is brought out.The third part focuses on empirical research, mainly interviews and questionnaire, to verify the user experience system proposed in this paper. First, investigate the satisfaction status of the users of Taobao through test scale. Second, analyze the demographic differences and shopping feature differences among the users using the elements affecting the experience of users of C2C e-commerce websites, and explains the influence of shopping features in the user experience. In the end, the paper conclude the study, explains the limitations of the study, and brings out the idea of future research.The purpose of this study is to explain the elements that should be taken into consideration to improve the user experience of C2C e-commerce websites. The usability is very important in the website design, while the needs of users and the shopping features of different users shall also be thought over. It is expected that this paper may provide some operational suggestions with respect to creating better user experience of C2C e-commerce websites and may improve the design of C2C e-commerce websites in China.