Management Strategy Research On Air Conditioner Enterprises' Service After The Warranty

With the rapid development of social economy in recent years, household air conditioners have penetrated into people's daily life. The home electrical appliances to rural areas policy guided by " deeply implementing scientific concept of development,vigorously expanding the domestic demand " has achieved the movement from urban to rural areas. Therefore, it is realistic and urgent to provide satisfactory service for customers.At present, domestic air conditioner enterprises only take service seriously under guaranty. Both air conditioner enterprises and household electric appliance chains lack enough research and effective measures on consumer interests after the warranty, let alone the unified industry standards or specifications. It leads to consumers'complaints,poor quality guarantee,exorbitant charge and so on. So it's necessary to make standard and transparent management pattern for air conditioners industry to protect consumers'interests.Take Hisense air conditioner for an example, this essay analysis the management pattern of service after the warranty, then offer some proposals of management strategy based on the service points. It not only provides references for the profit growth of air conditioner enterprises but also for other products'service related in the industry.