Research On Asian Coal Engineering Target Market Selection Of CCTEG

ABSTRACT:Scientific and effective selection of target market is the premise and basis of successfully making international business in which the central stated-owned enterprises are engaged. According to the research on Asian coal engineering target market selection of CCTEG, this thesis uses scientific decision-making methods, profoundly analyzes those various factors that influence business decisions, and eventually provides scientific target market options for the enterprise. The research work and conclusion of this thesis have practical significance for CCTEG in capturing Asian market, achieving new business growth and establishing the international image of Chinese enterprises.AHP and international engineering marketing theories are applied in the thesis. The content of this thesis consists of enterprise profile, Asian coal engineering market situation, the factors influencing the target market selection, decision-making model of the target market, as well as solution to the model. Through the calculation of this model, the preference order of target markets is ultimately obtained as scientific decision support for the enterprise.This thesis highlights the combination of theory and practice. The Asian coal engineering target market hierarchical model of CCTEG reveals objective, scientific and systematic characteristics, which effectively improves the quality of decision-making. Linear algebraic methods and theories are applied to the process of solving the model, which also enhances the accuracy of decision through quantitative analysis, and the calculations obtained have high reference values.