Target Market Adjustment And Build Of Jincheng Anthracite Mining Group

As China’s important anthracite producers-Jincheng Coal Industry Group (hereinafter referred to as: Shanxi Coal) demand growth, coal production growth rate will be higher than the national economy and the coal industry, Shanxi Coal readjust the target market and build imminent. Shanxi Coal to both achieve the vision plan tons of base construction as soon as possible, but also make the market structure has been optimized and upgraded, but also to achieve the production and sales of coal and high added value.This paper analyzes the main Jincheng coal products locally, according to the coal industry, the core technology, market competition and various modes of transport, selective use of STP, SWOT, PEST,4CS,4RS, Porter’s five forces model and the Boston Matrix diagrams and theoretical tools, delineation of regional sales range. Determine the focus of the industry sales enterprise scale, coordinated use of physical cash, electronic cash and futures sales, taking sales and marketing to extend the industrial chain of coal produced products combined. Determine the local and remote multi-generation investment and financing the construction of large new chemical companies, power plants, and multiple joint reserve base. Thus the formation of multiple distribution points, diverse products, a variety of transportation, multi-dimensional marketing pattern reserves.After the formation of this pattern, both to ease the supply of moderately increasing dependence on foreign oil, gas and chemical products, and extend the product chain, to achieve a sell "coarse grain" to sell "fine grain" perfect transition; either meet the diverse pattern of coordinated development of Shanxi Coal "six blocks", but also provides an effective way to further enlarge and strengthen the Shanxi Coal and to enhance the status of the world’s top500; Shanxi Coal only solve the dilemma of oversupply of coal products, but also improves the efficiency and profits of Shanxi Coal; either get rid of the single-channel sales passive situation of a single product, but also for self-control chemical companies and small scattered upgraded to centralize and rationalize the distribution of large and lay a solid foundation.This paper analyzes after the final draw:Coal industry chain optimization, highlighting the joint development; foster coal production chain, promote innovation and development; build coal and steel distribution chain, to achieve long-term development; increase coal to the value chain, promoting the intensive development; layout transport system chain, strengthen collaborative development; create multidimensional market chain, creating three-dimensional development; seize large user chain, to achieve win-win development; around the key areas of the chain, quality and efficiency of development...