A Study On Company Band Value Based On Financial Indexes

It is indicated that the more furious of market competition, the more obviously of brand value trend that centralized towards the most valuable. Competition between brand takes most serious importance in enterprise competition. As the core part of brand research, brand value research has great theoretical significance and strong practical guidance. Based on the financial perspective, market perspective, as well as consumers, there exist many evaluation methods of brand value both at home and abroad, the evaluation models have widely published their results in the world, to name just a few, The Best Global Brands, The Forbes China Top 50 Brand Value, and The Hurun Brand List. As important basis of brand value study, these methods also have significant practical significance. The brand value evaluation model of Brand Assets Evaluation Limited Company of Beijing is greatly approved in China, but we found some problems in the financial part of the assessment model, which can be perfected if we asset corporate brand value based on multiple financial indexes instead of the old one.There are many widely recognized view on brand value at home and abroad, for example, brands can reduce costs, it can improve benefits and enhance the ability of business to grow and to resist risks. Based on these theories, this paper chooses multiple financial indexes which can express enterprise four major capacity and reflect the cost, with the exploratory factor analysis and principal components regression, it completed comprehensive evaluation model of enterprise brand, based on which the paper also perfect the existing evaluation model of Brand Assets Evaluation Limited Company of Beijing.This paper has four parts, the first chapter explains the initiative and the research methods based on the research at home and abroad. The second chapter establishes a brand value evaluation model based on multiple financial indexes, including the choice of indexes and sample data. The third chapter establishes a brand value evaluation model with exploratory factor analysis and principal regression. The forth chapter expatiates problems in the financial part of the existing model of Brand Assets Evaluation Limited Company of Beijing and perfects it. The last part is the conclusion and a proposal on other aspects research.