The Study On The Tourism Commodity Purchase Behavior Influence Factors

Tourism is one of the national economic development of the pillar industries, is a comprehensive and exchange revenue ability strong industry. Tourism commodity is an important part of tourist industry, take an important role in increasing tourist revenue, disseminating tourist culture, expanding employment approach, driving the relative industries development, satisfying tourists purchase requirements etc. However, compare with the majority of the world's tourism developed countries and regions, purchasing is a weak links of China tourism development. As a subject of purchasing tourism commodity, study tourists purchase behavior can grasp tourist psychology, better promote tourism commodity development.The thesis mainly involves related discipline theory such as Needs hierarchy theory, double factors theory and Box-ticking theory and so on, research methods include Document analysis, Actual investigation and Statistical analysis and so on, start from the theory research and combine theory with practice.The thesis through analysis tourism commodity purchase behavior theory, analysis general commodity purchase behavior mode and tourism product purchase behavior mode, as it for reference, constructing tourism commodity purchase behavior influence factors mode, it composed by five factors, commodity factors, psychological factors, related groups factors, environmental factors and personal factors respectively. Then use statistical software analysis data from survey by factor analysis, describe statistical analysis, correlation analysis, regression analysis and variance analysis: through the factor analysis verify the validity of the model; Through describe statistical analysis, correlation analysis, regression analysis research commodity factors, psychological factors, related groups factors and environmental factors to tourism commodity purchase behavior Influence degree, the study result shows that the five factors influence degree of tourists purchase tourist commodity is: commodity factors significant are the strongest, psychological factors on the second, related groups factors on the third, environmental factors significant are the weakest. Through variance analysis research the relationship and influence degree between personal factors and tourism commodity purchase behavior, the study result shows that there are Significant differences between personal factors and tourism commodity purchase behavior, the influence degree from strong to weak is cultural level, age, professional, standard income and gender.After determine the effectiveness of the model, the thesis according to the five factors that affect tourism commodity purchase behavior, the thesis conducted market demand survey, on the basis of questionnaire research, analyzing the problems of tourism commodity purchase behavior in Fuzhou. Finally, base on the basis of empirical analysis, pertinently put forward the Fuzhou tourism commodity development countermeasures.