Empirical Research On Financial Public Relation Of Listed Family Enterprise

At present, China has formed a new competitive pattern which has multi-ownerships economies. No matter how people argue China currently existing "state-owned economies develop fast while others'retreat "phenomenon, "state-owned enterprises monopolize" phenomenon and "state-owned enterprises contest profit with people theory", it has been a fact that non-public economy has become China's largest enterprise group and also one of the main force of common prosperity. Family enterprise is an important force of non-public economy, and exists widely in the world, so does in China.In today's society, financial activity being an enterprise's important funds activities, an important part of the enterprise management. Financial activities has completely fused in together with enterprise's other activities. Without the financial activities, other work will not carry out. The family business being as an important economy will not operate without financial activities. Like any other enterprises, when enlarging the scale, family enterprises need more money to support. But the Chinese family enterprise general has smaller scale, free capital is limited, social operation exists bigger risks, it is difficult for them to borrow money from banks and other financing channels have various restrictions. It is a good choice for family enterprises to be listed.After family enterprises listed, in order to raise funds, make long-term use of investors' money, expand enterprise scale and attain diversified development, it is necessary to carry out financial public relations activities, and well handle financial public relations with government, investors, internal staff, invested enterprises and other stakeholders.This article in reference to the research achievements at home and abroad, in combination with the actual circumstances of the listed family firms, and has empirical research to the Shenzhen stock exchange listed A-share family businesses in 2009. First of all, according to the sample from 33 home family enterprises establish DEA model, carries on the data envelopment analysis, research enterprise technical efficiency, comprehensive efficiency and scale benefit analysis. Secondly, according to the process of the family enterprises financial movement "financing activities, investment activities, distribution activities", empirical research financial public relations of the listed family companies.This paper on the basis of empirical research on financial public relations of listed family enterprise, from long-term interests of the listed family enterprises, we consider that the listed family enterprises should not take going public as ultimate goal, and do not take encircling more money as final target goal. They should focus on profitable investment for the purpose, and take into consideration the interest of profits as a purpose and deal with the means of internal and external financial public relations. At last, I draw the conclusion, during the listed family companies'operating periods; they need the capital to expand. So, in order to obtain the capital they want, they must get along well with their financing, investing and distributing financial public relations, and make suggestions.