The Research Of Pricing Strategy Of Container Liner On Trunk And Feeder Line

Liner freight rates have always been one of focus to main body of liner shipping market. Freight rate is reflected of the law of value in the liner market. It has the role of regulating balance of supply and demand. It's very important of keeping the stable development of the liner market to make the reasonable and effective tariff. Meanwhile, with the sustainable development of global economy, the liner shipping market becomes more and more normative, larger-sized vessel and the differentiation of trunk and feeder of line transport network, the competition between liner companies turns more serious. In order to looting market shares, there are irrational competitions occurred in the liner market. In order to eliminate the unhealthy competition, maintain healthy and stable development of the liner market.The key of price mechanism play regulatory role is the effective and reasonable tariffs. So, it's very necessary to develop a price which is reasonable and can quickly respond of market. This paper is an attempt study of the strategy of pricing of regular ship, in order to improve the scientific and rationality of pricing. Firstly, the paper clears the theory of the liner market, describe the trend of the liner and analyze the composition of tariffs and the role of tariff. Secondly, the thesis defines the factors that affect the liner freight rates, Concludes the factors are complex and diverse. Simultaneously, the author explains the traditional pricing methods of transport industry; Analysis the feasibility of the traditional methods used in the liner market and evaluates the FAK. The paper thinks that the FAK is not conducive to stability and development of liner market. Especially, it is not conducive to liner companies reduced losses in financial crisis. On this basis, This article introduces the theory of differential pricing in economics, inculcates the probability theory mathematical modeling method, puts forward a model of differential pricing of liner shipping companies, which is under the premise of maximize the interests of shipping lines, and simplify and calculate the model. Finally, to provide more scientific and reasonable ideas for future research, the paper analysis the Effectiveness of model based on collection the data, reaches conclusion that the differential pricing improve the Income of Container Liner.