| China's color TV output has been ranked the first in the world. Color TV's marketing needs transfer from CRT to LCD/LED technology. However, the core flat panel TV technology still be took at the Korea and Japan manufactures. Chinese TV manufactures are facing many challenges to survive from this hard pressure. How to making their marketing strategies? How to develop Latin America market? It really needs a common-depth discussion and study urgently.Studying from KK group of TV products international marketing situation, focus on analysis Latin America market status, problems, and present TV overseas marketing model, current color TV industry marketing environment, key target market products, price, promotion, and implementation of marketing strategy, etc. several aspects. This paper has direct theoretical support to KK Group in Latin-America business development. Also it could strengthen KK group with other TV manufactures'relationship as some reference in international TV marketing. |
PDF Full Text Request