Optimization On Marketing Strategy For China’s Smartphone In Latin America

Since the 21 st century,the process of globalization has been aggravated,and the social economy and science technology are developing constantly.People’s living standard is also increasing day by day.The penetration rate of mobile phones has become higher and higher.mobile phones has become the tools of human work and study.China’s mobile phone industry is growing rapidly,China’s mobile phone manufacturers are also conforming to the trend of the times to open up the international market,The mobile phone market in Latin America as the major manufacturers are in the spotlight in the face of a strong competitor,In the face of strong competitors,mobile phone manufacturers in China,how to strengthen the core competitiveness of enterprise,to develop marketing strategies to adapt to the market environment,to form a lasting competitive advantage,is the domestic mobile phone companies are now the most in need of consideration.In recent years,China and Latin America’s increasingly close economic and trade relations development,China has become the second largest trading partner in Latin America and the third largest source of investment.The share of China-Latin America trade in the total amount of China’s foreign trade has been steadily increasing.In the past few decades,,China’s trade with Latin America has gradually shifted from the field of energy and mineral resources to the structural adjustment of Latin America’s exports and investment,and the study on the development of Latin American markets by Chinese-funded enterprises has gradually become a hot topic in academia.Mainly on China’s smart phone market strategy in Latin America to Huawei as an example to analyze its market strategy in Brazil,identify problems and propose optimization strategies,hoping to Huawei’s mobile phone market strategy research,in the same industry environment Other domestic mobile phone manufacturers to provide reference and reference.This thesis is divided into five chapters.The first chapter is the thread.Mainly introduces the background and significance of the topic,as well as the research content,technical route and research method,as well as the innovation and the insufficiency of the thesis.The second chapter is the summary of the related theory.It mainly summarizes the relevant basic theories,market strategy theory,PEST model,STP analysis method and so on,and makes a simple comment on the present research situation at home and abroad.The third chapter is the description of the current market situation in Latin America.Mainly to introduce the development of smart phones in Latin America and the Brazilian mobile phone market situation and the challenges facing.The fourth chapter is based on Huawei’s case study in Brazil.In this chapter,we first analyze the macro environment of the Brazilian market with the PEST model,then analyze the competitiveness of Huawei in Brazil,and then analyze the market strategy of Huawei in the perspective of STP.The fifth chapter is the strategy optimization suggestion.This chapter will put forward relevant optimization proposals from four angles of product strategy,price strategy,distribution strategy and promotion strategy to Huawei Brazil market strategy.