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Shanghai BaiCheng Auto Trade Company Used Of Internet Marketing Research

Posted on:2012-12-05Degree:MasterType:Thesis
Country:ChinaCandidate:L HuangFull Text:PDF
GTID:2189330335969729Subject:Business Administration
Abstract/Summary:PDF Full Text Request
See the new car market today, like to see "China's used car market" tomorrow. Because both the income from the single vehicle or the market space even than the more or the rules of automotive after market point of view, the used-car market has a very broad space for development.Individual products of the used cars, the dispersion properties of the product itself determines the value of information exchange throughout the trading process will demand the rigid requirements, but also determines the information in a timely and effective interaction is in the process of second-hand car trading key nodes and transaction difficulty.How to more effectively resolve the above difficulties of the tough requirements and trading it?-through the Internet. Whether from the car to understand the cognitive, or select contrast, even to the final purchase choice, network platform with the most absolute commitment to the work of the main bridge grafting.According to this object:Shanghai BaiCheng Auto Trade company, the existing has a single used car marketing, the amount of replacement of old vehicles, used car sales channel limitations and other practical issues, its used-car marketing plans, acquisition and other aspects of old In-depth analysis of the flexible use of learned Internet marketing, target market segmentation, customer relationship management theory, Shanghai BaiCheng Auto Trade per week on-site observation of the company, understand the platform used cars online marketing environment, display characteristics, Set-off method and customer experience, further elaborated in the second-hand car business of Shanghai BaiCheng automobile trade company can make its business to the process of information exchange in the network marketing theory into the thinking and implementation.Finally it is making the used car sector of Shanghai BaiCheng Auto Trade can learn how to network platforms in the marketing of used cars, used car sector business people to get started faster marketing practices used cars, used cars re-adjust the marketing strategy and marketing planning, optimization Sales process, to adjust the links second-hand car show to raise the level of used car marketing management to increase the used car business income; also hope to get more used car operators learn how to be efficient on the network used car marketing.
Keywords/Search Tags:Used cars, Internet Marketing
PDF Full Text Request
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