Marketing Strategies On Vehicle Jianghuai

With the transformation of China’s auto industry pattern, JAC branding and marketing transformation has become a major problem JAC ability to obtain long-term development must be addressed. JAC passenger marketing system to build a direct impact on important aspects of JAC survival and development, marketing strategy planning is the core contents of the entire marketing system. Therefore, JAC enterprises, how to plan effective marketing strategy is reasonable JAC must be successfully solved. Jianghuai Automobile Company only to develop a reasonable marketing strategy, so as to take the initiative in the next competition. So how to balance domestic and overseas markets, how to successfully implement marketing strategies need to be addressed are the JAC good question.JAC passenger cars in order to make the competition in the market through the use of effective marketing strategies and invincible, we use the company’s strategy and marketing theories, such as STP theory, PEST, SWOT analysis tools,4P and4C marketing mix theory and other methods using case studies, the first binding status of the development of China and the world of today’s Chinese automobile automotive market analysis JAC passenger current marketing situation and existing problems, and analyze its causes. Further, in order to develop effective JAC passenger cars and targeted marketing strategies provide the basis for this paper to analyze the complex as one of China’s national brand car JAC representatives faced tough domestic and international markets and the macro and micro environment. Based on this, the final recommendations of marketing strategies available reference JAC passenger cars, which are mainly set up to consumers as the core marketing concepts, market positioning and adjustment of the target groups, increase innovation, strengthen brand management and so on. In this paper, both expected to develop marketing strategies for the JAC passenger cars to provide a reference, but also to have a reference to deepen the study of Chinese national brand car.