The Research Of Marking Performance Evaluation System Of Yamya Co.Ltd

With the deepening of economic globalization, corporate marketing performance evaluation, as a measure of marketing performance level, compared to the gap with competitors, guide enterprises to develop an important marketing tool, more and more importance in enterprises, but also attracted domestic and foreign extensive academic research boom. Through studying the papers on performance evaluation, theauthor found that, although currently there is not a unified theory of fully mature standards, but the theory is enough for the research.Therefore, this article, based on performance management from a strategic point of view, the integrated use of strategic management, performance management, human resources management, enterprise management, management, economics theory and method, describes the prevailing research papers and relevant cases. And it studiesAvaya Technology Co., Ltd. company using relevant theory, trying to find its problems and challenges facing the development. At last, this article made applicable to the company's marketing performance evaluation system and its application in the company to conduct testing, based on the company's field research and expert advice. Through the application it comes to a conclusion on the application of the system and recommendations to improve the system.