Research On RMB Appreciation Impact On The Financial Management Of Export-oriented Enterprises

Financial management is the core of enterprise management, it it plays an important role in enterprise survival and development. Orderly and efficient financial management should also have a global awareness, process management, monitoring the depth of features, from the enterprise overall perspective, a full range of breadth and depth of the various aspects of the provision of technical support and decision making support. China's export-oriented enterprises in the face of macro-economic situation of RMB appreciation, how to effectively play the role of financial management to response positively to a series of RMB appreciation of the uncertainty in order to make sure the stability and development of enterprises has important practical significance.With the comprehensive national strength of China's economic development , the appreciation of the RMB has entered a period. Economic integration and deepening financial globalization, resulting in China's increasing dependence on foreign enterprises, export-oriented enterprises from the number and size are increasing, while export-oriented enterprises affected by exchange rate movements have greater sensitivity. The time and space of RMB appreciation have uncertainty, China's export-oriented enterprises will face increasing uncertainty and growing challenges, which are export-oriented enterprises in China made the financial management more be required and greater challenge. On the one hand, due to export-oriented enterprises in China for the financial management of exchange rate movements has its own limitations, there is less sensitivity to exchange rate movements, exchange rate risk management awareness is weak, foreign exchange management mechanism is imperfect, exchange rate risk is not established monitoring system and early warning mechanisms, Irrational use of hedging tools, and other issues.In this context, firstly we must analysis in the change of RMB exchange rate in-depth, and enhance awareness of appreciation of RMB to attach great importance, then e analysis export-oriented enterprises affected by the appreciation of RMB and the financial management of the different focus, for example, its summary of financial management-related initiatives and detailed analysis, combined with export-oriented financial management problems and to face the reality of RMB appreciation, drawing on useful experience, proposed countermeasures. Recommendations from the export-oriented enterprises to further strengthen and implement the financial management of the importance of starting, strengthening foreign exchange management, and through new investment strategies, increase investment in research to improve product competitiveness, scientific acquisitions and investment in new attempt to expand the enterprise. At the same time, establish and improve financial early warning mechanism to select a reasonable settlement, prudent use of financial instruments and other means to circumvent the relevant financial risk control, using a variety of financial tools to cope with impact of RMB appreciation, seize the opportunity to seek a breakthrough. For export-oriented enterprises in response to the appreciation of the RMB can not solve some problems, the government departments concerned should adopt policy guidance and related measures, support for export-oriented enterprises to create more favorable conditions to address the impact of RMB appreciation, and avoid the associated risks, and enhance Enterprise anti-risk ability, so as to promote the healthy development of export-oriented enterprises.