Analysis On Influential Factors Of Agricultural Insurance Market In Jilin Province

At the begging of the 2011, Two Sessions are held. The people's livelihood issues become the most representative subject. Solving the livelihood of the people is very important in building socialism with Chinese characteristics, and it is crucial to the success of the great rejuvenation of the Chinese nation. Rural, farmers, agriculture problem are strategic issues, concerning the development of our country's economic and social harmonious. The whole party and the people have taken it as the most effective ways to break the bottleneck of the rural economic and social development. Agriculture is the fundamental industry of our country; and the stability of the agriculture is related to the stability of the whole society and the whole China. Only stabilizing the rural, can we realize the stability of the whole society? Furthermore, there is a consensus that agricultural insurance is an important mean to guarantee the normal agricultural production, reduce the farmer's loss, and enhance the competitiveness of agricultural products. But agricultural insurance's development in our country is not easy. In 2004, China has been implementing new agricultural insurance pilot activities. Fortunately, Jilin province is one of the five regions. It brought tremendous opportunities to develop the agricultural insurance market of Jilin province.Jilin province is located in a fertile pine plain, where has a favorable climate; and there is a long history to plant corn. Especially since the third plenary session, corn industry has gained sustained and stable development. Now Jilin province has become the national important production base; and it makes great contribution to the national food security. But, with the increase of human activities, the frequency of natural disasters increases, too. Especially in recent years, and the drought and flood disasters frequently attacks Jilin. This kind of situation seriously affects the security of agricultural reproduction and food. Natural disaster seriously influenced people's life and production. Agricultural insurance is not only an effective measure against natural disasters in various countries or governments, but also one of the important tools to enhance the international competitiveness of agricultural products. Researching on the developing status, characters, existing problems and causes of the agricultural insurance in Jilin province, it can provide some information for our government and insurance companies to make decisions, which are good for managing and controlling insurance market. Furthermore researches have an realizing and conducting magnificence to develop healthily agriculture insurance.In the first part, the paper analyzes the state of agricultural insurance in Jilin; then based on the investigation; it describes the factors that affect people's willing to buy insurance. After studying the data, the paper analyzes how those factors affect farmer's willing. At last, the author brings out some suggestions to develop the agricultural insurance in Jilin province.In order to know the factors that affect famers to buy agricultural insurance more objectively. Based on investigating and compiling the data, this article uses Logistics Model to quantitatively analyze these factors. Specific conclusions are as follows: First, the farmer's willing don't increase with the increase of planting areas to present an obvious enhancement trend; surprisingly, the result presents a weak reverse relationship between farmer's willing and acreage.Second, there is not significant relation between the farmer's age and farmer's willing.Third, from the aspect of the influence degree of the dependent variable:three variables, educated level, government subsidies, and agricultural income level of the proportion have a great influence to farmer's willing. Among them, the government's subsidies level is the strongest independent variable. In a word, government plays a guiding role on the development of agricultural insurance; so government should and must take on the main responsibility of expanding the agricultural insurance.Fourth, farmer's cognitive degree has the certain positive effect on farmer's willing to agricultural insurance.In the last part of this paper, the author makes some suggestions form three degrees to further develop agriculture insurance in Jilin province.First, government should perfect its role in developing agriculture insurance.Second, agriculture insurance company should take some tactics to develop agriculture insurance.Third, each side should cooperate to realize market positioning and subdivision.