Research On Economy Hotel Latent Demand Development On Perspective Of Tourism Consumer

In the evolution from the traditional economy to the service economy and new economy, consumer demand shifted gradually from the material level to the spiritual one. All the production and business activities of enterprises are carried out around the needs of comsumers. Meeting consumer demand is the purpose of marketing.With the development of economic level in China, the enterprise business exchange activities and the domestic tourism market were increasingly popular, a new kind of hotel format - economic hotels cater to new consumer demand, which are hot investment spots in the market. Economy hotel in Chinese market has grown increasingly fierce competition among enterprises, in order to gain a sustainable competitive advantage, enterprises engaged in a fierce battle for customer resources, and create superior value for customers, creating customer satisfaction has become the economic hotel company to compete powerful weapon.In this paper, China's economy hotel market development status for the realistic background of perceived value as a starting point to study the tourism-based consumer demand for economy hotels in the hidden impact of factors related research. Researchers at home and abroad on hotels, hidden demand, customer value, the theory of consumer behavior research, etc. Based on the review, drawing on results of response theory, combined with the development of China's economic reality of the hotel to explore the Of the needs of economy hotel hidden essence of the elements of customer value to build hotels by an implicit demand factors model. Then after a questionnaire design, sampling, etc. related to the implementation of data collection, and statistical applications using SPSS 17.0 obtained survey data on the appropriate statistical analysis, through descriptive analysis and factor analysis to verify the conceptual model of the building may The related factors on the demand for economy hotels hidden influence of the differences, and accordingly the final interpretation of results analysis.