Research On Implicit Demand Development On Perspective Of Online Clothing Consumer

The purpose of the network market is carried out to meet the consumer demand for apparel industry more competitive in the online market. Clothing needs with great volatility and timeliness, to study the demand for apparel consumers can only articulate, and has been unable to meet the changing needs of consumers through traditional marketing methods. Consumers hold the initiative of market development, consumer demand for ready to understand, through appropriate marketing decisions to induce implicit demand of consumers made manifest, is an important determinant of online store development.The network's clothing consumers as the research's object, finding out the influence factors of implicit demand, putting forward Research model of implicit demand development according to the model to put forward hypothesis, and through the empirical research to validate the proposed hypotheses. Based on the empirical analysis, draw conclusions based on the results of the data analysis, to provide advice on how to develop consumer demand for network implicit clothing vendors to provide reference for the costume shop and the development of other network stores. Finally, this study points out deficiencies and problems in the future will be studied.