Research On Regional Tourist Flow Network Basing On Highway: Evaluation And Optimization

In the regional tourism, as the most important tourism channel, highway plays an important role in transferring and diffusing tourism flow. So, the specific circumstances of highway network affect the cohesion and spreading of regional tourism flow, it also influences the whole network of tourism flow. The research in the past always focuses on the independent study of tourism flow, this paper tries to research both on tourism flow and highway systematically, and wants to explore the influence of highway on regional tourism flow, then evaluate and analyze the whole regional tourism flow, and gives suggestions on how to optimize. The paper adopts the method of social network analysis, divides into six parts to discuss the above problems, and takes the Yangtze river delta as an empirical research.The first chapter is introduction. According to the real circumstances of the country and region, the chapter puts forward the backgrounds of this paper, expounds the theoretical and realistic significance, and introduces the study method and research framework.The second chapter is the basic theory part. It mainly introduces tourism flow theory, tourist destination space structure theory and social network analysis theory.The third chapter constructs the tourist flow network index system basing on highway. So, with it, it is convenient to appraise the tourism node cities and the whole tourist flow network.The fourth chapter chooses the research region-the Yangtze river delta, introduces highway situations and tourism circumstances briefly, then collects and organizes the data combining with the above index system, analyzes and evaluates the tourist flow network in Yangtze river delta. According to the above analysis, the fifth chapter believes that imbalance of highway's distribution leads to the low level, uneven development and polar nuclei trend of regional tourism flow network. Then the chapter optimizes the tourist flow network hierarchically, and gives some relevant countermeasures and suggestions.The last chapter is the conclusion part, summarizes and discusses the whole paper.