Study On Exploitation Of Nanyang In Double Ninth Festival Culture

With the booming development of tourism industry,the culture-oriented travel which has a special cultural connotations is also quietly rising. How to balance the relationship between the material culture, the protection of non-material culture and tourism development has a great significance for the rational exploitation and the best use of the cultural tourism resources, which also can promote the sustainable development of the cultural tourism.Nanyang is the imperial capital in ancient time. It has rich cultural deposits and is also fruitful in the cultural tourism development. However, the sole possession of The Double Ninth Festival Culture actually has not been brought to enough attention. Last September,"The town of the Chinese Double Ninth Festival Culture"settles down in the Xixia County of Nayang officially. This symbolizes that Nanyang cultural tourism development which takes the Double Ninth Festival Culture as the core concepts has marched into"the golden age".The uniqueness of Double Ninth Festival Culture is the long-term accumulation of the Chinese historical development process, it has a substantive characteristics such as our national moral values, the thinking mode, the national moral character, personality pursue, ethics morals and so on. Holding the Double Ninth Festival cultural tourism folk activities, which including the climbing, shouting at the peak of mountains, praying, respecting the old and loving the young, will be advantageous to protect our non-material cultural heritage. Trying our best to make a good Nanyang cultural name card, to maintain the reunification of our motherland, to promote the ethnic identity, meanwhile, it has an inestimable practical significance and profound historic importance.The development of the Double Ninth Festival Culture fills the blank of the folk culture of Nanyang. On the basis of the original several brands of culture, it has its own distinctive features, which is based on the historical and realistic situation. The aim is to explore a coordinated scientific development mode of Nanyang cultural tourism protection and development, to strengthen the messiness of cultural development of Nanyang, to increase the cultural tastes of Nanyang greatly, to enhance the cultural competitive and the integral urban competitiveness. At the same time, it also can provide some fine examples for others.The article is divided into four chapters:The first chapter: introduction. Expounds the significance and importance factor according, analyzes the research ideas and methods.Chapter 2: nanyang cultural tourism resources and development present condition analysis. Defines "tourist" and "cultural tourism" Concept, simply introduces nanyang cultural tourism resources of natural and historical background, analyzes the characteristics of nanyang cultural tourism, summarizes the nanyang cultural tourism resources, and the main content of cultural tourism development in nanyang existing problems were discussed.Chapter 3: the origin and connotation of Double Ninth Festival culture. Using survey data by hand, excavate the Double Ninth Festival culture connotation and show its cultural identity and the humanities social functions of entertainment, etc. Chapter 4: nanyang Double Ninth Festival cultural tourism development research. Clear the Double Ninth Festival cultural tourism in nanyang cultural tourism, and puts forward the product positioning of nanyang cultural tourism to the depth development coordinated development of protection and tourism development of scientific model for the nanyang culture development of tourist protective use of blank.