A Study On The Development Of Cultural Tourism In Nanyang City

The development of tourism industry has entered a new stage, cultural tourism by its deep cultural connotation meets the tourists’growing cultural needs and the aesthetic demand, it has become a trend of the development of tourism. In addition, cultural tourism is also conducive to carry forward the traditional culture, and it could promote to improve the economic benefits of the tourism industry, it plays an increasingly important role in tourism. Therefore, to enhance the study of cultural tourism is very necessary. Nanyang has rich cultural tourism resources, it provides the development of cultural tourism in Nanyang a congenital advantage, but in reality, these cultural tourism resources have not been fully utilized. As a rich cultural tourism resources city, Nanyang cultural tourism development is relatively backward, in Henan Province it does not belong to the front row. How to make better use of their cultural tourism resources is an important question for the current development of Nanyang tourism. In this paper, it has learned on the basis of the former research, it has used the field survey method, the literature comprehensive analysis, tourism anthropology, travel experience and the sustainable development theory to analyse the Nanyang cultural tourism resources, the Nanyang cultural tourism’s development situation and its problems, this paper puts forward the reasonable development strategies and the direction of development. This provides help for the future development of cultural tourism in Nanyang.Based on the analysis of the Nanyang natural geographical features and the historical background, it makes classification and introduces several Nanyang representative cultural tourism resources, it sums up the characteristics of the cultural tourism resources. Nanyang cultural tourism resources have rich varieties, it contains the Chu culture resources, Han culture resources, the Three Kingdoms culture resources, local folk culture resources, medicine culture resources, red culture resources and other cultural tourism resources. Some cultural tourism resources have clear characteristic, there can’t be irreplaceable, this is the advantage in the development of cultural tourism. In addition, the Nanyang cultural tourism resources are in a beautiful natural landscape area.Then, this paper analyzed the development condition of Nanyang cultural tourism resources, the cultural tourism development in the towns, the Nanyang cultural tours, related cultural industry development and the government management status. While affirming the cultural tourism development in Nanyang to obtain some achievements, it also puts forward several problems in the Nanyang cultural tourism development, like lack the cultural travel lanes, lack the unified planning in the cultural tourism development, bad accessibility, the visitors in the golden week, the low service quality, lack publicity and so on. These problems have influenced the further development of Nanyang cultural tourism.For the sustainable development of Nanyang cultural tourism, Nanyang should develop more cultural tourism hotlines (Han cultural tourism line, dinosaur egg fossil trip, three kingdoms cultural tourism line, Chu Great Wall Ruins expedition travel, medicine cultural tourism line, etc.); Tapping the Nanyang cultural tourism resources, promote the culture grade of scenic spot, and enhance the attractiveness of the tourism products; Through a variety of channels to increase the Nanyang cultural tourism promotion and marketing efforts, improve the visibility of Nanyang cultural tourism; Strengthen cultural tourism cooperation with the surrounding areas, to achieve "barrier-free tourism", establish the cultural tourism interactive recommendation and send each other the source mechanism, to jointly promote the development of Nanyang cultural tourism; Explore the development of the related tourism industry, perfect the Nanyang cultural tourist products’system; Perfect the service system and tourist infrastructure construction, to enhance the Nanyang cultural tourism service quality.In addition, the Nanyang cultural tourism should implement the brand strategy, establish the well-known cultural tourist brand as Nanyang cultural tourism’s bibcock, to stimulate the development of Nanyang cultural tourism. In the implementation of brand strategy, Nanyang must have the plan, step by step, from nurturing the development of the "Nanyang brand""Henan brand","China brand" in tune. Nanyang also should be to integrate the local cultural tourism resources, implement the strategy of regional integration, to play the whole advantages of the cultural tourism resources, to enhance the attraction to market and the core competitive power of the Nanyang cultural tourism.