Study On The Mode Of Fruit Direct Procurement And Sales Between Fujian And Taiwan

China as a big country for cultural production and consumption, the main contradiction is from the production areas to market fields in the further agricultural development. With the improvement of living standards of urban residents, people's requirements in the safety and freshness area of agricultural products are getting higher and higher. And logistics plays the important role of a bridge in the convergence process of the small production and big market, which is an important way to realize the value of agricultural products.Fruit industry is an important pillar of Taiwan's agricultural industry, it's also exported for industry, developing the mainland market for Taiwan's fruit industry has become difficult to resolve a shortcut. As the geographic of Fujian and Taiwan is cross-strait , the West Coast regional logistics center is displayed. Fujian and Taiwan based on the west side of the market has become, Taiwan trade, the radiation cross-strait agricultural distribution center and trading platform. The new period "production" "distribution" and "sell" integration of fruit logistics requirements, improve fruit in production, circulation and consumption of the overall operating efficiency, achieve marketing of Taiwan fruit market in mainland of China during the short period, low consumption, high efficiency, seamless link is imminent.The report analyse the agricultural logistics ,for example, the fruit distribution and sales, combined with fruit trade data in Fujian and Taiwan, development and marketing of advanced experience of foreign agricultural products, fruits of the marketing channel of Fujian and Taiwan and were specifically discussed. And the feasibility analysis Taiwan fruit market in China how to streamline operation and optimization of purchasing and selling to meet consumer demand, poor sales of Taiwan fruits to solve the problem, proposed the establishment of direct procurement and flow, in order to promote the Fujian and Taiwan Industry docking depth cooperation and achieve win-win cross-strait economic and trade cooperation. Meanwhile, as a guide for cross-strait fruit distribution and sales , can also improve logistics service quality both sides to further expand cross-strait logistics markets, agricultural trade and agricultural exchanges between Fujian and Taiwan-depth development of cooperation with some references to accelerate the construction of the West Coast Economic Zone, to promote China have an important impact process of peaceful reunification.