Marketing Strategy Research Of Lianyungang ZL Tally Company

Tally for the international carriage of goods by delivery process is an indispensable part, guarded by a final clearance of imported goods, the export goods first off, to third parties for goods delivery quantity and quality produce legal proof. As the World economy and the rapid development of trade, science and technology continues to progress, the international shipping industry in the countries in the development of national economy of the status and role of the increasingly prominent, tally as shipping supply chain, an important component in the delivery process plays an important role. Due to the specific policy environment, port cargo in China's role more important.This article studies as Lianyungang port second tally company-Lianyungang, China United tally co., Ltd. (hereinafter referred to as Lianyungang ZL co.), just after six years the development of entrepreneurship, entered a period of growth, given the current market environment changing, how to combine the company's external environment, industry, environment and the internal environment, focusing on future marketing strategies, Which in turn develop innovative marketing strategies, make a healthy and stable development.This article from the analysis of tally industry characteristics and start With the status quo, through to Lianyungang ZL co.'s strengths, Weaknesses, opportunities and threats (SWOT) analysis, determine the objectives of Lianyungang ZL co. subdivides the market and target market coverage pattern, on existing marketing strategies to improve, the appropriate formulation for tally services of comprehensive marketing strategy including customer relationship marketing strategy, internal marketing, tally services innovation strategy and brand marketing strategies. Marketing goal is accurate positioning, our Weaknesses, for shearing operation, adhere to continuous innovation and differentiation strategies, improve service quality tally, cultivation of ZL tally services brand, improve Lianyungang ZL co. tally market share.