Research On The Dynamical Mechanism Of The Development Of Peer Production

Since 1990s, a new mode of production-Peer Production was born, which was represented by the open source software and Wikipedia. The important content of peer production is the production of knowledge, and peer production as a new mode of knowledge production, unlike the traditional price mechanism or company governance mechanism in organizational production or Employee Motivation, can quickly take advantage of public power to create knowledge products by means of the internet almost for free. In business circles, more and more enterprises or organizations have begun to use some of the attributes of mass production to achieve the purpose of enhancing their competitive advantages, such as Baidu Knows, online programs stores of iPhone and other products. But, it is undeniable that excellent knowledge products are so few related to the mass knowledge products created by peer production. It makes the peer production face growing bottlenecks that users of knowledge products being many but the devotees being few. Thus, how to play the good characteristics of peer production to produce more and better knowledge products is the focus of academe and business circles. In order to provide reference for enterprises and organizations, it is necessary to research the dynamic mechanism of the peer production system.In order to study these questions, first of all, this paper combings study related to peer production and system dynamics on the basis of literature research. Secondly, it makes analysis and modeling for the dynamic mechanism of peer production system with peer production system as the research object, centering on influencing factors of knowledge products'growth and quality improving in peer production, using the theory of system dynamics. Then, taking Baidu Encyclopedia as an example, it also makes simulation and analysis to study the dynamic mechanism that influences the development of Baidu Encyclopedia. Finally, it provides some suggestions and countermeasures of the development of peer production system for companies and organizations which operating peer production system.The study found that: (1) Peer production system has limited growth feedback structure; (2) The simulation results of Baidu Encyclopedia show that the growth of the number of participants, entries and editing presents "S" shape; (3) In the development of peer production system, the delay of an external organization's threat perception and the time of taking measures, can reduce the attraction weakening caused by external competition. (4) Under the same circumstances, it prefers to the number priority strategy of knowledge products in the development of peer production system. (5) Peer production system should be expanded rapidly in the early stages of development, which can win the advantage to reduce the overall negative impact caused by external competition. (6) Peer production system should take the strategy of promoting the positive feedback in the early stage and weakening the negative feedback in the later. (7) Seeking for win-win, it should bring the external organization's objectives into its decision-making considerations.Finally, this paper points out the limitations and future research directions.