The Research Of The Local Advertising Company's Brand Promotion Itself

With the domestic advertising market fully opening, the international advertising company is expanding rapidly. With its collectivizing operation mode, advanced management mode, professional operation skills, they expand rapidly in local advertising market. In order to dealing with the expansion of the foreign brands, and winning from the competition fast, the local foreign advertising company must adjust its strategies, and the own brand of the local advertising company is undoubtedly the important strategy .But the local advertising company has many problems in brand promotion itself. For example the company brand positioning is not clear, the sources of the brand promotion haven't been integrated, all of all, the local companies haven't realized the importance of the brand promotion of themselves. So the local adverting company is just beginning the brand promotion.This title is researching the local advertising company for the development of their own historical stage , present situation, the problems of its management , with the theory of the brand promotion, advertising, and the learning of the management, psychology, and the purpose of helping the local company's brand promotion themselves, in order to mention the necessity of the brand promotion of the company itself. In another way, the title offer the local adverting company actual operation method and reference way of the brand promotion, with the method of case analysis and logic analysis.In general, we all hope the local adverting company can have its own brand promotion reasonably, effectively, so it can have a new future.