Research On Development Of China's Investment-Linked Insurance

Investment-linked insurance originated in the 1950s in Europe, is an innovation compared to traditional insurance product, and has been regarded as "the world's most advanced insurance."At present, the Investment-linked insurance has become the leading products in the life insurance markets of Europe and America. In China, the time of investment linked insurance generation is late. In 1999 China's Ping An Insurance Company in Shanghai, first launched the "Millennium Financial Management and Investment-linked insurance," which is China's first generation of investment linked insurance products. Thereafter, many domestic insurance companies have been offering various types of investment linked insurance, and greatly enrich our insurance products. However under the influence of the domestic capital market factors and the insurance company itself the development of domestic investment-linked insurance has also experienced some ups and downs. Especially the China Insurance Regulatory Commission in March 2009 has restricted sales channels of investment-linked insurance. It is a great test to the development of domestic investment-linked insurance. At the same time, with the recovery of domestic capital markets, the demand for investment-linked insurance increasing gradually.In this context, this article introduced the development of foreign investment-linked insurance status and the enlightenment to our country basing on the analyzing of investment-linked insurance's theory, and analyzed China's investment-linked insurance status. Then I pointed out that China's investment linked insurance existed shortcomings in product designing, risk management, marketing channels, talent and capital using efficiency. From the qualitative, I analyzed the macro and micro factors which impact the development of China's investment-linked insurance. At the same time using SIMCA-P software taking the partial least-squares regression that about the macro and micro variables affect the investment-linked insurance premium income. After analyzing the existing problems in China's investment-linked insurance and the factors influence the development of China's investment-linked insurance, I put forward the development strategies of China's investment-linked insurance mainly from the rational product designing, strengthen the building of distribution channels, improving the efficiency of utilization of funds and improving risk management.