The Research On Advertising Prof Model Of China's Microblogging

The new concept,"microblogging", was created successfully when Twitter first opened to the public in 2006.Microblogging has become another emerging information media after blog because of its unique communication features.With Microblogging being widespread in the world wide, Microblogging has developed rapidly in China.From the creation of "fan fou" website, to the rapid development of portal site which is represented by Sina- Microblogging Portal site in China,with the growth of it's users,more increasingly prominent commercial value is developed and applied. Therefore,the profit of microblogging has aroused wide attention of the academic circles.This paper takes the analysis of the business value and advertising value of China's microblogging as the starting point, in order to find out the advantages of microblogging as an advertising media. mainly studies the advertising model of China's microblogging ,and then,it elaborates the characteristics of China's microblogging -advertising model and a series of problems existing in its developing process and the wtitter puts forward the corresponding strategies and solutions.The thesis is divided into five parts. The first chapter introduces the definition of microblogging and microblogging advertising;The second chapter emphasizes on the value of microblogging advertising. It makes a through analysis from several aspects such as the advertising media, users and advertisers and so on; The third chapter focuses on the model of microblogging advertising of China. In this section, it mainly takes several examples to analyze the microblogging advertising's value and it's profit; The last two chapters, based on the above analysis, point out a series of problems in the developing process of China's microblogging-advertising model, and then, put forward some relatively objective and reasonable proposals and solutions.This paper, on the basis of the author's research, is a summary of the phenomenon of the advertising model of microblogging in China.So the author expects the thesis can have certain guiding significance for the current and future practice of profit model of microblogging.