Role Of Microblogging In The Tourist Information Service

Since the1990s, the popularity and widely used of the personal computer and theInternet push tourism to the "information superhighway". Cross-application ofinformation technology and tourism, not only profoundly change the business modeland pattern of tourism enterprises, the integration of the tourism industry, thedistribution of tourism products and promotions, as well as fundamental change to thetourist information exchange and consumption patterns, the more people transferredconsumption and life habits from offline to online. As an emerging industry, tourismhas urgent demand of information technology and new changes under the influence ofthis. According to the "2012China’s tourism development report” released by WuhanBranch of China Tourism Research Institute, the deal size of China’s online travelmarket in2012will reach253billion yuan, then in2014will reach458billion yuan.At the end of December2011, travel booking users in China up to42.07millionpeople, the users growth16.5%one year. With the popularity of tourism activities,personalized, individual, normalized trend has become increasingly evident.independent traveler is gradually becoming the main target of the travel services.However, independent travelers pay more attention to tourism activities autonomy,flexibility, diversity, and its dependence on tourism public service is also moreintensive. In the context of rapid growth of the individual travel and personalizedtravel, to strengthen and improve the tourism public service has become an urgent andimportant task of tourism management departments at all levels. In the background ofhigh-speed development of the Internet, social media occupy an important position.Online social networks (such as facebook), blogs, podcasts, forums, contentcommunities, microblogging (such as twitter, Sina microblogging) and other socialmedia become tools that affect social development, including the rapid developmentof microblogging has a new era. This paper review related research progress of socialmedia and travel information services at domestic and abroad. From the backgroundof tourism personalized and popularity development, combined the new form oftourism informationational(travel microblogging), from the angle of the tourist information service, expanded the role of travel microblogging in the touristinformation service and proposed the corresponding development countermeasures.The article mainly includes the following three parts.Part I, basic theory. Based on review related research progress of social mediaand travel information services at domestic and abroad, we define the scope of thetourist information service. From the development status and problems of tourisminformation services, combined with the reality of the rapid development of socialmedia, provide updates of travel information service based microblogging.Part II, empirical research. That the main part of the research, including Chapter4-5. Chapter4, we employ the content analysis method and try to select a typicalresearch samples (Shandong Provincial Tourism Bureau microblogging, GuangxiProvincial Tourism Bureau microblogging, Zhejiang Tourism Bureau microblogging),from the perspective of the tourist information apply the computer-aided software(QSR Nvivo8.0,Rost CM6.0) tools category construct and word frequency analysis tothe travel microblogging content. And found tourist destination microblogging contentis mainly concentrated in specialized information(8), life information(4), interestinginformation(3), and others, and there are some differences in the information contentselection by different destination microblogging; resolve the high-frequencycharacteristics key words, found the three destinations microblogging informationcontent can be summarized as the following five themes: the name of the touristdestinations, tourism slogan, tourism services information, tourism resourcesinformation, current affairs information, but there are certain emphasis differencesbetween the different microblogging. Chapter5based on aforementioned study, weprovided the major role of microblogging in tourist information service, includingdestination marketing carrier, brand shape carrier, crisis management support,festivals organizations carrier, information consulting carrier and provided the pathoptimization measures from the problem of information services.Part III, the conclusion and prospect. Chapter6, we draw the main conclusions ofthe research, pointed out the shortage of this research, and raises the prospect forfurther research.